MuchMusic Video Awards

The Storyline

The MuchMusic Video Awards are annual awards presented by the Canadian music video channel MuchMusic to honour the year's best music videos. In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a large street party incorporating the MuchMusic World Headquarters, its parking lot, and parts of Queen Street West in downtown Toronto, Ontario. There are no hosts or announcers in the traditional awards-show fashion; instead, the MuchMusic VJs are an integral part of the festivities, introducing the awards' presenters and winners throughout the show. As with many modern awards shows, many presenters and performers may have little or no connection to the music industry or that year's nominees. For each year's MMVAs viewers are encouraged to visit the website to vote for People's Choice Awards for both an International Group and Artist as well as a Canadian Group and Artist. The most nominated and awarded band in MMVA history to date is the Canadian rock band Billy Talent.