The Hammer in the Head

The Storyline

By becoming aware of an idea that is new to us, we talk about it all the time. And beyond that, all the subjects that we approach, we approach them through this new prism. We are going as far as proselytism - essentially to convince ourselves. We repeat the same words, slightly reformulated, until we are convinced. It is a way of swallowing our conditioning to this idea, while hinting that we are already sure. In politics or in love. We repeat ourselves. We repeat ourselves. We repeat ourselves.